What to avoid when creating banner ads?

The advertising industry is full of people who know what they are doing. But there are also people, who just can’t do their jobs properly. There are many possible reasons for this (Interns, novices, insufficient sleep or just lack of knowledge and skills). I found https://ultimatebanners.co to be really helpful when it comes to printing real banners. I have left their website link for you people to check.  

Like almost everything else, this also can be fixed. You always can sit down and learn through articles, courses, videos, etc. Unfortunately, most people are telling you only what you should do, without even mentioning the things that you shouldn’t. Let’s find out what are these things.

1. The banner ad is not attention-grabbing

With this mistake, everything else falls down, because, without people’s attention, the ad is just filling some blank space on the website. A lack of knowledge about colors, designs, fonts, and psychology are the main reasons for that.

As we already said, this mistake is not so hard to fix. Actually, in some cases, the ad may be perfect, but something on the website is stopping people from seeing the ad on its full potential. There are endless possible cases. Sometimes the fault is just not yours. And you have to accept this fact.

2. Lack of value

Okay, you have spent more than a week in designing the ad of your dreams. But don’t forget that you want to sell with this add, not to show off your designing skills. This mistake is so common that many inexperienced people burn out without even noticing their obvious mistake. People should get something from you only by seeing your banner ad. Sometimes this is very hard to achieve, but if you were that persistent in creating the outer parts of the ad, you would probably be the same in designing the value, the message, the core of your banner ad.

3. Not knowing your audience

If you haven’t targeted an audience, you can’t expect the best deals that have been made. You can’t just sell makeup to a male group in age groups of 30-55. It wouldn’t work better than selling this type of products to women on every age, right?

With the help of some advertising tools, you can control and do your own researches, which group buys the most and target it even more. Use a proper language to engage with the customers. If you are targeting a group of kids on the age of 12-18, you should consider using words, that are gaining popularity in their communities. Advertising is great, but only when it’s made the right way.

4. Not spending enough money on advertising

That’s seriously a huge mistake because your ads sell your product - the more customers see your banners, the more sales you achieve. So, think about expanding your fields - For example post ads not only on Facebook but also on Instagram, because researches show that people spend about 5-6 hours a day, scrolling on the newsfeed. Sometimes the money spent is the key, but sometimes they are not. It’s worth trying out advertising on other big or not that big platforms. Maybe your audience is using a less known social media so you could advertise there.

Conclusion

The mistakes are part of life. We sometimes repeat the same mistake continuously which brings us a lot of trouble. Happily, the advertising industry requires many tests and experiments in order to understand what works out and what not. So, be grateful to these mistakes, because they are your best advertising teacher. Even the most expensive courses and seminars are not capable of teaching you the things that you have learned by doing mistakes.