Introduction

CNN is a very well-known source of information. It has changed and evolved a lot since it first showed on the scene. It has done this to stay current and alive. It has faced the internet age head-on and managed to stay afloat while doing so. Their case is a very interesting one. We are going to take a look at their history today to see if we can extract some lessons from its journey. Let’s dive right in and start from the beginning.

CNN

CNN stands for Cable News Network. It was established in the year 1980. It was created by media owner Ted Turner to provide a 24-hour news service. It was born to focus on breaking news and providing coverage to cable networks. It has expanded a lot since.

Ever since it started to broadcast it has been growing steadily. CNN is now one of the main outlets for news found on tv. It has a very large international presence with its sister chain CNN International. Together they service millions of viewers every day. They have grown to be a presence online as well.

CNN has had to overcome great problems related to its business model. They have gone through these troubles just like any other TV station. It has nothing to do with the quality of their programming, and everything to do with the Internet revolution.

We all expect to have immediate access to everything, and we want to be able to choose on-demand what it is we consume. We also have very different expectations regarding ads these days.

All of these things affect cable networks and TV stations in a profound way. CNN is right in the middle of this battle.

They have had to adapt and they are one of the few that have managed to do so and survive.

Let’s take a look at what CNN has done to stay current in the Internet Age.

CNN Live

If we look at cnn live as the natural conclusion of the way things evolved with CNN we will understand that it was inevitable. Having cnn live available means that CNN gets to use their cnn live stream to retain its viewers. If you take a look at it you will notice that the cnn live stream is flawless technically. They have gone through great lengths to ensure that the online service they provide is of excellent quality. That means that anyone that decides to watch cnn live gets a premium experience. You not only get to watch cnn live, but you also get to see their written content on their website. This is an excellent companion to the live feed that is always on 24 hours a day, every day. They have truly become a service that is always up.

If we add all of these features together we get a very robust service that is free. It can be hard to pass on such an offer. They can use all the momentum that they have built over the years to take the challenges of a new age head-on and overcome the adversity.

Conclusion

CNN has gone from a small cable channel to fully international online news service in the span of 40 years. It is a very impressive feat that not many have managed to pull off. If they continue to play their cards right they should be able to remain on top in their field. Innovation always driving their content delivery. It is important for big news outlets to continue to thrive so that we can get information from a variety of sources.

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CNN, a brief history