MSNBC is a corporate merger that came to effect in 1996. It was a merger between computer corporate Microsoft and media power house NBC News. The merger which was on a 50/50 basis led to the start of MSNBC, where MS stands for Microsoft and NBC stands for the media company. The merger ensured that the media provided by the company was comprehensive and able to compete on equal standard with other media corporations.

Workings of MSNBC

Like any other media power house, MSNBC concerns itself with relaying information. This is made possible through the use of MSNBC live. This entails telling of information on a live basis. That is, news is relayed to viewers on a one on one basis from the actual venue of the incident. Live stories are used to generate coverage in order to show the current happenings of a place, event or a situation. Moreover, it involves live interviews from politicians and other key individuals thus offering a platform for the viewers to interact with the guests through questions and discussions.

Forms of MSNBC live

Morning shows

To start the day, MSNBC starts the day with a live morning show. The show has an array of fixed anchors that alternate on a daily basis. There are instances where anchors hold a specific day or ending up hosting all the morning shows for particular periods of time. During these shows, they report live from their headquarters and are able to hold live talks with people due to the presence of reporters on the ground.

Presidential shows

The president of the United States is one of the most followed personalities by the media. Any updates on his travels, campaigns, health and initiatives are captured by MSNBC. For credibility, the media house has correspondents in the white house who provide any update on the president.

Breaking news development shows

Sudden and unexpected news is captured by MSNBC. Calamities that occur in any part of the world are reported live. Live stories are generated from the scene of the calamity. This is also the case when there are elections. Elections provide a wide viewership and thus, live stories provide utility to the audience.

Functions of MSNBC live

Provide live coverage

There are other brands by NBC News that focus wholly on news coverage. Nonetheless, this particular brand focuses on live coverage. The death of a prominent person, presidential elections, natural calamities, vehicle news and world cup games are provided as live stories in order to get the unforgettable experience of that time.

Holiday coverage

Holidays can range from national holidays to religious holidays. All these are covered by MSNBC. For national holidays, heads of government hold press conferences that warrant live coverage from the press. Moreover, this provides a platform for the media house to show how people with diverse cultures and norms celebrate their holidays.

To signal the end of a show

There are many shows that are aired on NBC News. In the event that any one of these shows is not renewed for another season, MSNBC takes over with its live platform thus signaling to the viewer the end of one show and the start of another.

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