5 Reasons why you need to get moving on In-house Mobile app development

In order to match up with the galloping pace of technology, one must start adapting himself with the changes inculcated in his surroundings; and being at ease with mobile apps is no exception. In the last few years, the influence of mobile applications have only gained an upsurge and from the looks of it, there is nothing that can halt this trend. Records have shown that there about 31 billion people connected to their devices through these apps and close to 4 billion people using them at the same time. The cause underlying this raving demand is the convenience injected by these applications into our everyday lives that has led to users dedicating more than 90% of their time spent on phone in them. In the following segment, we will discuss the top 5 reasons why you need to get moving on In-house mobile app development.

• Wide popularity

First things first, if a consumer is provided with two sets of choices that leads to the same destination but one of them is encapsulated by enhanced comfort and integrated information when compared to the other, he will inevitably choose the former resort. In several reports submitted, it has been found that almost 80% of the companies that were taken into consideration had their own mobile apps and were willing to increase at least 36% of their spending on mobiles. Today, a minimum of 25% enterprises own their customized app stores to initiate and manage their corporate-sanctioned apps. Additionally, 97% of the companies’ executives have claimed that their employees within the company have requested to garnish them with a mobile app or its accompanying features and as much as 98% of them believe by rolling an app, the profit margin of their company would rapidly increase.

• Customer-friendly

The number of people out there who own a smartphone and is aware of all the intricacies associated with the them have grown exceptionally over the years. This group of people are mainly constituted by the young adults whose lives are characterized by speed, attention to details and convenience. This has in turn resulted in the swelling of online purchase; rather than visiting a store and going through all the hustle of choice and payment, these apps procure a safe ground to browse through and choose the best thereby leading to the overnight increase of a company’s sales. Today, 69% of the millennials purchase from their phones and this number is only going to increase with each passing year.

• Enterprise apps improve efficiency

Mobile applications can be safely delineated as the most trustworthy foundation when it comes to forming connections and exchanging crucial data and business intelligence at one go for a company. By capitalizing on the right kind of proprietary and secure apps, all the indispensable shreds of information can be analyzed and circulated amongst the managers, analysts, technicians, salespersons and all the other assistants from any corner of the world.

• Unadulterated customer loyalty

When the target audience comes across your company’s app in their phones, the sense of reliability is invariably escalated and your loyalty towards them is propagated without any blotch altogether. Furthermore, when this Mobile app development company has loyalty program attached to it, the positive impact improves too. A recent survey has stated that a consumer would use his mobile app regularly if he comes across a certain feature that rewards him and earn him points everytime he makes a purchase or submits a survey. Other than this, the apps can also identify one’s location with push-notifications calling for reviews and discounts.

• Third-party app development is expensive

Letting a mediator develop and design your company’s app is not only superficial but also expensive and time-consuming. It has been jotted down that such strategies have led 43% of the companies to spend higher than expected amounts, 41% higher maintenance costs and 39% have faced absence of customizable options. Interestingly, 91% of third-party designed applications do not even meet their demands and expectations. Lastly, low quality products, incessant delays, vulnerability to hackers and customer dissatisfaction are a constant.