Foiled labelling and the premium products

Introduction

There are labels everywhere you look; on the products, you buy or produce, your spice bottles in the house or even hung on an office door. They all serve a single important purpose, to convey a message through written words or symbolic signs that are commonly understood. The purpose of the label is highly related to the material used in its making.

Some products may be exposed to moisture or be used outdoors. They even may be used on a product that requires flexibility and not create any breakage in the label if it is bent; Otherwise, a broken label is not easily readable. However, some labels need to convey the class of a product along with its message. These labels seem to have a golden or silver shimmer that is eye catchy and gives that premium look to merchandise. These classy looking labels are usually called foiled brand tags and stickers. Depending on the type of products such as being hot, sensitive or not, and design preference of the label. 

Uses

Foiled labels are used to get the attention of customers while giving them a perception of quality. They can include any information and can cover all the surfaces of the product or only a specific area. To cover the whole area with these labels, they use a heat vacuum technique and there are no adhesives involved. Although smaller labels may use adhesives. Alcoholic beverages, cosmetics, expensive food items such as caviar and jewellery producing companies use these products to indicate the high-value content of their packaged goods. 

Some brands may use these types of labels as a technique to stand out between other similar products in the market isles. 

Printability

Foiled brand labels are eye catching and this is their primary purpose. There are two different categories of foiled labels based on their printability aspect; Hot and cold foiled label application method.

• Hot application

These labels are printed using heat. Therefore, it is important to be used on materials that are not heat sensitive. The ink itself is nothing like the traditional liquid ink; it is dry and metallic instead. Hot method of label printing uses a press technique with hot engraved plates that are pushed to the labels’ surface. The result is an astonishing glow of metal colours that indicate nothing but high-end products.

They are used for creating many materials such as branding plates, candles and heat resistance cosmetic packaging, glass wine and alcoholic beverage bottles, specialised hotel cards, and many more. The particular features that this printing method offers are:

• They come in a variety of colours.
• It gives a metallic feel to the touch.
• Lasting lustrous shine and superior look.
• Most useful for the branded palette.
• It could incorporate various metals or alloys.

• Cold application 

This method is used as an alternative to hot foil printing. This label printing incorporates cold plates to apply ink. The label itself is made of a very thin layer of foil. UV lamps are used to bind to the foiled surfaces. The best part of this print is when a product is heat sensitive and can be damaged if exposed to higher temperatures.

Many products use this kind of printing; plastic bottles and containers that can be reformed by heating, household merchandise, and fine food products.

• They could be used to print stickers with pressure sensibility.
• The cold foiled brand tags can provide these features:
• Using it to make spot colour on the label
• Having access to a variety of dyes
• Unique designs
• Budget versatility for all requirements.

Where to print foiled labels

Unlike paper labels, these papers are not printable with simple printers. They require specific printing machines that are heavy and usually are very costly. Placing an order with printing companies that offer foiled labels is the solution for small production lines or limited prints. These labels are usually attachable through the adhesive layer. Bigger companies and continuous production lines prefer to buy their own foil printers for cost-cutting on mass production printing, being able to customise the labels easily, and cost-cutting both on printing services and transportability of labels to a place of production as an all in one solution.

Conclusion

Choosing the right label requires experience; There is a full range of choices, colours, and designs according to the material. This is especially true when it comes down to foiled printing. This printing material is more complex and requires more attention. You could take the advice of an expert to find out the best match for your products. Making extensive research about a printing company before placing an order is helpful for faster delivery time and quality assurance.