LIVE STREAMING: THE FUTURE OF SOCIAL MEDIA

Social Media has completely changed the way we interact with people and after few years of launch of social media sites like Facebook, Twitter, discussion forums etc, they became enormously famous, not just amongst youngsters but amongst each and every age group. Every year new features are launched on these platforms to keep the users interested and lure new users. And recently Live Streaming has become more popular. Live streaming is performing the same function that radio and television did for the society in past days and how different brand advertisements were done on those platforms. That is what Live Streaming is doing for current entrepreneurs. The companies which will adapt to this will definitely have a competitive advantage over their rivals.

Now you all must wonder, “Why Live streaming is getting so much popularity on Social Media sites and where it is heading?’ Well, as we all know the human behavior very well, majority of the people like to see things live rather than reading about it in the books or blogs. That is why the movies based on books gain so much popularity than the book itself. Same is the case on Social Media, when a person goes Live and shares their experience or about the products they are selling then they can directly interact with their customers.

 Although advertisement is done on Television platform also but as the crowd is shifting more towards to Social Media sites, So Live Streaming is best option to attract more customers there. And many entrepreneurs have already started focusing their marketing strategies towards Live Streaming and they are gaining popularity there. For instance, Grant Cordone, I have seen him go Live on Social Media platforms where he advertise about his business, his books, his membership and about everything and so many people watches him and actually get influenced by him. So it is great platform to build a brand reputation and attract more consumers.

Live streaming adds a more emotional touch to the posts and to the content that is displayed which text and pictures cannot do. There are numerous platforms which are offering this feature like Facebook where it was launched in 2016 and many companies are using it to reach more customers. Even the news giant BBC is also using the same platform to post its clips of news, and bbc live streaming is gaining more popularity then texts and pictures.

Future of social media with Live Streaming: Streaming Live over the internet will gain more popularity in the coming years because it is cost effective and it reaches out to billions on customers on one single platform. It will give a different prospective to the entertainment world as well as to the businesses and will change their marketing strategies. Various reasons why Live Streaming will gain more popularity in coming future are listed below:

• Role in building brand value: It consumes more funds to go live on television platform, but with the emergence of Live streaming on internet it has become cost effective and easier to arrange content and to display it. Simply by mobile phone we can reach millions of potential customers. If the product and content is good then it will give a business person an opportunity to establish a brand name for his/her
• Direct interaction with customers or clients: When we see a person live talking on Social Media, then we feel more connected to that person. And Live Streaming is the best platform to actually show your consumers or clients your real side and tell your story. For instance, when we see a real estate agent going live on social media and he/she is interacting with the home buyers or sellers then we actually see the real personality of that person and if we like it, then definitely we will like to get their service in future. So, to reach out to potential clients it is really important to get adapt to this technology and only businesses that will use it in their marketing will thrive in the coming future.

It is definitely hard to get loyal customers on Live Streaming on Social Media sites as the competition is very high and one wrong move or wrong content can destroy your brand image immediately. So, to maintain the brand value it is important to take of the content and to solve clients’ problems. Live Streaming is the latest trend and is thriving in the industry and it will for sure more popularity in the coming future