A slow-loading website affects sales. Here are five tips to improve your website’s speed. Use the latest version of Magento and HTTP2.
How slow loading affects your sales
Loading times are important. A slow website can drive away present customers and prevent new ones from visiting. Users are becoming pickier about online shopping and websites that take too long to load will be perceived as slow. Moreover, page speed affects conversions, engagement, and brand advocacy. Listed below are some of the reasons why your website is running slowly.
Slow loading time is the most common reason why eCommerce stores fail to attract and retain customers. Slow-loading stores not only reduces revenue potential, but also damage the brand’s credibility. Modern customers are used to lightning-fast experiences, so it is imperative that your Magento 2-powered site load fast. How can you make sure your site runs smoothly? Here are some tips. It may be time for you to speed up your website’s loading speed.
Magento speed test
Second, you can use a performance tester to determine which parts of your website are slowest. Speed tests will allow you to identify any problems that are affecting your website’s performance and then work to fix them. You can hire a professional to help you speed-test Magento if you are unsure. Magento is an E-commerce platform that is robust and flexible. Optimizing your website is crucial in order to provide the best shopping experience for your customers.
Use the most recent Magento version
If you’re trying to optimize your Magento store for speed, it’s important to use the latest version. An outdated Magento version could have bugs that make it difficult to support your website. You need to ensure that your website is fast and error-free. Your website’s hosting also plays an important role. Choose a hosting plan with an average speed.
Make sure to use HTTP2
When it comes to optimizing Magento speed, using HTTP2 is essential for your site. You can use merged code and CSS/JS minification to minimize the number of requests for files. Use a content delivery network (CDN) to distribute your web content to visitors in a highly optimized manner. HTTP2 won’t require you to run MySQL queries continuously. This is great news for Magento users and all website owners.
The average eCommerce user will accept a response time of three seconds or less. Anything higher will lose you 90% of customers. This directly affects your expected revenue and store conversion rate. If your response time is more than three seconds, your site could be wasting memory and losing customers. HTTP2 also reduces the chance of your site being penalized by search engines. By using HTTP2, you’ll make sure your website loads fast in 2022.