Types Of Logos

A logo is a graphical representation of an institution or a company, a logo combines the images and the text to communicate the values of an institution or a company. There are various types of logos that a designer can explore to come up with the best logo project, some of these types include.

Abstract Logo Marks

This is a type of logo that comes in form of a picture which mainly represents the institution or company you are dealing, for instance, if you are creating an abstract logo mark for a school, you will be required to use a picture that is related to books or any other thing that can represent a school. What you should keep in mind is that this type of design is not restricted to any specific picture; you can always get creative and make a picture for yourself. This type of logo is very convenient because you are able to communicate everything about the institution just in the form of a picture. These are the best logo signs for businesses.

Logo symbols

These types of logos consist of only one icon or graphic representation or an image. The image that is the logo itself should be able to communicate information about the institution and its core values. The most important thing you should consider is the relevance of the logo symbol because once people get used to it, you will have to use it in the entire lifetime of your institution or business.

Mascots

This is a type of logo that either contained in a picture which is more like a cartoon or it may just use a cartoon only without adding anything. These logos are commonly for the companies that have an audience that are mostly kids, for instance, the companies that sell kids stuff mostly; this kind of logo will attract those most.

Letter marks

These are types of logos that mainly use letters to make their representation, these letters mostly are the company’s or the institution’s initials. These initials help in identifying the company and the values that the company has. The designing of these types of logos is based on topography. These logos also are based on simplicity, just simple letters are brought together to make a logo. Because these types of logos rely completely on the letters, the creativity in the designs lie in the ability to play around with the font, you can explore different styles of fonts that can help you to achieve uniqueness.

Wordmarks

These types of logos have a small similarity with letter marks, but a little different comes in because in letter marks there is use of initials while designing word marks it takes the full name of the company or an institution. The creativity of these types of logos also entirely depends on the font you are using. To sum up, there are quite a number of logos that you can use as a designer to develop a unique thing, all you have to keep in mind is, try to keep it simple.